loss leader

loss leader

美 　英

• na.为招揽顾客而亏本出售的货物
• 网络损失领导物；亏本出售的商品；亏本出售商品

词形变化

复数：loss leaders  

英汉解释

na.	1. 为招揽顾客而亏本出售的货物

英英解释

n.	1. a product sold at a very low price to encourage customers to buy other products in the same store or other products made by the same company

例句

All this has meant costs have mounted, and the Nano will have to be a loss-leader for a long time.

这一切带来了成本的增加，并将使Nano不得不长时间赔本卖吆喝。

The cost of roasting turkeys doesn't tend to follow actual wholesale prices but is often a loss leader.

烤火鸡的费用并不跟随实际的批发价格走还经常亏本。

In the longer term, loss leader strategy may have destructive competition effects on both the retailer and the manufacturer.

从长期来看，亏损诱饵策略可能对零售商和制造商都具有反竞争效应。

Hongya sells a particular brand of fashion cheap as a loss leader.

宏雅低价出售某种牌子的时装作为亏本引诱品以招揽生意。

"Gas is a loss leader for them, so they're willing to cut the price to get you on the premises and shop, " says Cochran.

“汽油是这些商店的促销品，所以他们愿意用低价油吸引你到他们的门店里购物”科克伦说。

The core activity is almost a loss - leader to attract customers .

核心业务几乎就是招徕顾客的特价品。

When Wal-Mart charges $15 for a new hit DVD, it's a loss leader.

沃尔玛的最新热门DVD仅售15美元，这都是为招徕顾客而削本出售的产品。

It's kind of the loss leader, and then as soon as it looks interesting, it can't be afforded, or it can't be scaled out.

要是亏本经营，那么顾客一旦对此感兴趣，销售者又承受不了了，那样就无法形成规模了。

It is unwise to go in with "loss leader" prices.

以“低价倾销吸引顾客”进入市场是不明智的。

It's textbook loss-leader economics.

这是一个教科书般的“招徕定价”策略。

Grocery stores often use a loss leader , such as low-priced coffee, to lure customers into the store.

食品杂货店常常利用诸如咖啡一类的亏本出售的廉价品来招揽顾客。

The retailer not only realizes maximum profits, but also acquires competition advantages through loss leader strategy.

零售商实施亏损诱饵策略不仅可以实现利润最大化，还可以获取竞争优势。

"The oil change itself is a loss leader, " said Austin Davis, whose family has been in the car-maintenance business in Houston since 1937.

“机油是为招揽顾客而削本出售的产品，”戴维如是说，他出身于汽车维修世家，他的家族从1937年起就在休斯敦从事汽车护理工作。